The year 2018 marked a significant point in the history of Rolex, a year where the brand continued its reign as a symbol of prestige and horological excellence. While obtaining a precise, publicly available "Prix Catalogue Rolex 2018" document is difficult – Rolex doesn't release official price lists for public consumption – we can explore the approximate pricing and models available during that period, examining the broader context of Rolex's catalogue and pricing strategies. This exploration will delve into specific models, their features, and attempt to reconstruct a picture of the Rolex landscape in 2018. Understanding the pricing from that year also provides valuable context for understanding today's market and the brand's consistent upward trajectory.
Navigating the Rolex Catalogue: A Complex Landscape
Finding a comprehensive, easily accessible "Rolex catalogue PDF" or a single "rolex complete price list" is an elusive task. Rolex maintains a high degree of control over its brand image and pricing, preferring to direct customers to authorized dealers for the most up-to-date information. This strategy contributes to the brand's exclusivity and perceived value. The official "rolex uk official site," and similar sites for other regions, showcase current models, but historical data is scarce. Therefore, piecing together a picture of the 2018 catalogue requires examining various sources, including archival information from watch forums, dealer records (where accessible), and auction results from that period.
Key Rolex Model Categories in 2018
Rolex's extensive collection can be broadly categorized, allowing us to examine representative models from 2018 and their approximate price ranges. Remember that these prices are estimates and varied based on specific features, materials, and retailer markups.
1. Oyster Perpetual: This entry-level collection offered a range of classic and versatile timepieces. Models like the Oyster Perpetual 36 and 39, available in various dial colors and materials (steel, steel and gold), likely ranged from approximately $5,000 to $8,000 USD in 2018. These prices reflected the foundational quality and reliability expected from Rolex. The "rolex models list" within this category was relatively straightforward, offering a range of sizes and dial options to cater to diverse preferences.
2. Datejust: A cornerstone of the Rolex collection, the Datejust remained a highly sought-after model. Its timeless design, coupled with the date complication, made it a perennial favorite. The price range in 2018 for a Datejust, depending on materials (steel, two-tone, gold), complications, and dial variations, likely spanned from $7,000 to well over $20,000 USD. The "rolex models by price" within the Datejust line demonstrated a clear progression as materials and complications increased in complexity.
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